ATOWAK was established in 2017 as a watch manufacturer helping microbrands make mechanical watches. After 10 years of watch design and development experience in the mechanical watch industry, ATOWAK experienced a flexible chain of watch developments, movements, cases, straps, dials, hands, and different adornments, and accumulated enough technical support to create unique timepieces.

"ATOWAK" is inspired by Caesar Cypher, which is a straightforward type of encryption. In this encryption, each letter of the word is supplanted by another letter in a few situations down. The word "ATOWAK" is caesar cipher itself for the word "UNIQUE" when moved 6 letters.